Collection: Miffy

Miffy was "born" in 1955. While on holiday in Egmond aan Zee, Dick Bruna would tell his eldest son, Sierk, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy.

In the Netherlands, Miffy's birthplace, Miffy is known as "nijntje", which derives from the Dutch word "konijntje", meaning "little bunny".

The Miffy Fluffy range is the latest collection from Miffy and is perfect for gifting from birth.